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Comprehensive Guide to Naming Import and Export Companies
Published: 2016/05/16   Author: yifan   Source: network

Are you planning to establish a foreign trade company? Are you worried about how to name your foreign trade company? Actually, there are many considerations in naming a foreign trade company, such as the relationship between the company's name and the legal person or product's five elements, the relationship with local cultural traditions, and the relationship with the company's future business direction, etc. Below is a list of foreign trade company names we have found for you, which may serve as a reference. Please do not use them directly.

1、Green Foreign Trade Company

2、Blue Foreign Trade Company

3、Shenglong Foreign Trade Company

4、Black Stone Foreign Trade Company

5、Xincheng Foreign Trade Co., Ltd.

6、Ruidenhua Foreign Trade Co., Ltd.

7、Dassent Foreign Trade Co., Ltd.

8、Boost Trade Company

9、Kangrun Foreign Trade Co., Ltd.

10、Shunchi Foreign Trade Company

11、Tengda Foreign Trade Company

12、Dewenlanpai Foreign Trade Company

13、Bangchi Foreign Trade Company

14、Xibeike Foreign Trade Company

15、Yidefa Foreign Trade Company

16、Changxing Foreign Trade Company

17、Sihai Foreign Trade Company

18、Longhang Foreign Trade Company

19、Wode Foreign Trade Company

20、Bage Trade Foreign Trade Company

Methods for Naming Companies and Enterprises

1、Good Words Naming Method

The characters like "Xing" (prosper), "Long" (glory), "Yuan" (origin), "Mao" (abundance), and "Fa" (fortune) often appear on shop signs in old times. This was because merchants used to seek good luck and auspicious words. For example, the famous old store "Yueshengzhai" was founded in 1775, and its name means "monthly prosperity." The first beer factory in China, the Beijing Shuanghe Sheng Wuxing Beer Factory, was established by Zhang Ge and Hao Sheng from Shandong. Its name "Shuanghe Sheng" means "both sides cooperating and wealth flourishing."

2、Elegant Characters Naming Method

This method of naming shops is unique to China. Due to the influence of Confucianism, there has been a traditional attitude of valuing literature and belittling commerce. Therefore, some merchants named their commercial places like scholars' study rooms, such as "Zhai" (studio), "Ge" (hall), "Xuan" (pavilion), "Ju" (residence), and "Yuan" (garden).

3、Common Phrase Naming Method

Common phrases are more colloquial and can be widely accepted by the public. Famous examples include "Wangmazi" (Wang's Razor) and "Guli Bu Li" (Not a Good Reason). Names like "Haochi Lai" (Delicious) for a snack brand and "Xian De Lai" (Freshly Delightful) for pork ribs sound catchy and give people a sense of familiarity.

4、Pun Naming Method

This method of naming seems coincidental but is actually carefully thought out, giving people an interesting impression. For instance, a Shanghai boss named Yu Pinghan named his pharmacy "Yu Liangxin Pharmacy," which sounds like "You Liangxin" (Have Conscience), making the public feel that the boss is honest and does not make money through dishonest means.

5、Self-praise Naming Method

This method involves using self-praise to highlight the company's reputation, product quality, and other strengths in the company's name, thus boosting confidence, putting pressure on competitors, and gaining public trust. For example, the Shanghai Jincheng Craft Society implies that it is as strong as a golden city and cannot be defeated; the Shanghai Jingly Glass Company implies that it achieves perfection in every aspect.

6、Foreign Name Naming Method

Reform and opening-up opened the door for China to go global. Especially after China joined the WTO, the pace of integration into the world accelerated. Chinese people are willing to accept foreign things, including naming conventions, and also need foreign public to accept our products. As a result, a trend of using foreign-sounding names has emerged, and using translated foreign names for company names is also a good method.

7、Conformity Naming Method

Using auspicious expressions that the public likes in the company or shop name to cater to customers' desire for blessings, thereby attracting business.

8、Symbol Naming Method

The symbol naming method mainly uses physical objects as symbols to highlight the distinctive features of the company. It has now developed into part of the CIS (Corporate Identity System) internationally. A famous example is the Black Monkey Hat Store, which uses a wooden black monkey as the entrance to indicate its historical tradition and distinguish itself from other hat stores.

9、Brand Naming Method

Brand naming generally refers to when a company creates a well-known product, then uses its brand name as the company name. For example, the former Shanghai Lvbao Gold Pen Factory and the Shanghai Phoenix Bicycle Company both used their own brand products "Lvbao Gold Pen" and "Phoenix" as their company names.

10、Name Combination Method

Examples include Japan's Panasonic Electric Company and America's Ford Motor Company, which follow this naming method.

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