With the fluctuations of the global pandemic and adjustments to international sports events, we are particularly focused on the developments of "the last two years of the Asian Games and the Universiade." This article will delve into the postponement of major events such as the Hangzhou Asian Games and the Chengdu Universiade, as well as the latest developments in the field of sports marketing, providing readers with comprehensive sports news.

The Postponement of the Hangzhou Asian Games and Public Access

The OCA announced that the 19th Asian Games, originally scheduled to be held in Hangzhou, China, from September 10 to 25, 2022, will be postponed. The new date will be announced separately. At the same time, some venues of the Hangzhou Asian Games have been gradually opened to the public to meet the needs of citizens in sports competitions and national fitness, and to accumulate experience for the event and post-event utilization.

The Postponement of the Chengdu Universiade and CCTV Appearance

The International University Sports Federation announced that the 31st Summer Universiade, originally scheduled to be held in Chengdu, Sichuan, in June 2022, will be postponed. In addition, elements of the Chengdu Universiade appeared in CCTV's special program for May Fourth Youth Day in 2022, showcasing the spirit of the new generation of youth and sending an invitation to the world.

The Cancellation of the Shantou Asian Youth Games and Chinese Referees at the Qatar World Cup

Due to the impact of the epidemic, the OCA decided to cancel the Third Asian Youth Games, originally scheduled to be held in Shantou, China, in December 2022. Meanwhile, three Chinese referees were selected to officiate at the Qatar World Cup, marking the first time in 20 years that Chinese referees may stand on the World Cup pitch again.

Beijing Winter Olympics Merchandise and Expansion of the Champions League

The Beijing Winter Olympics mascot Bing Dwen Dwen launched a new version, including a pink Bing Dwen Dwen, but according to the agreement, the production and retail of Bing Dwen Dwen will end in 2022. In the football field, UEFA announced that from the 2024-25 season, the Champions League will expand to 36 teams, which will have a profound impact on the European football landscape.

Hot Sports News and National Team and Athlete Information

In terms of hot sports news, the start of the new season of the Chinese Super League, the relocation of the Asian Cup, and China's women's football team preparing for the East Asian Cup became focal points. In terms of national team and athlete information, collaborations such as Tang Daren sponsoring the Chinese women's football team and Dongfeng Sokon becoming the official partner of the Chinese national cycling team became highlights.

Hot Events in Sports Marketing

The field of sports marketing also has highlights, such as Ma Long becoming the brand ambassador for Lion King, and Su Yiming serving as the brand ambassador for Skince. In addition, there are new dynamics in domestic and international marketing information, international marketing information, and media rights cooperation, demonstrating the diversification and internationalization trends in sports marketing.

Under the context of "the last two years of the Asian Games and the Universiade," the postponement of sports events, the public access of venues, the international participation of referees, and the diversification of marketing cooperation together form a rich picture of the sports field. These changes not only affect the organization of events and the preparation of athletes, but also have a profound impact on sports marketing and media rights cooperation, indicating new trends in the future development of the sports industry.